Artificial Intelligence and Business Decisions
Prior to the resurgence of AI and its eventual commercial application, executives have had to rely on inconsistent and incomplete Data. With artificial intelligence, they have data-based models and simulations to turn to.
Marketing Decision Making with AI
There are many complexities to each marketing decision. One has to know and understand customer needs and desires, and align products to these needs and desires. Likewise, having a good grasp of changing consumer behavior is crucial to making the best marketing decisions, in the short- and long-run. AI modeling and simulation technique enable reliable insight into your buyer personas. These techniques can be used to predict consumer behavior. Through a Decision Support system, your artificial intelligence system is able to support decisions through real-time and up-to-date data gathering, forecasting, and trend analysis.
Customer Relationship Management (CRM)
Artificial Intelligence within CRM systems enable its many automated functions, such as contact management, data recording and analyses and lead ranking. AI’s buyer persona modeling can also provide you with a prediction of a customer’s lifetime value. Sales and marketing teams can work more efficiently through these features.
Recommendation systems were first implemented in music content sites. This has since been extended to different industries. The AI system learns a user’s content preferences and pushes content that fit those preferences. This can help you reduce bounce rate. Likewise, you can use the information learned by your AI to craft better targeted content.